Big thanks to our friends at Wix for making this São Paulo content possible.

Featured Creative

Máquina Estúdio

August 2018

We caught up with the legend Kiko Farkas who founded Máquina Estúdio back in 1987! Not only has Kiko and his team been creating outstanding work since then but Kiko is also a founding partner of ADG Brasil. Read on to hear what Kiko has to say about

What are some of your earliest creative memories and what lead you into design?

My approach to design was through drawing. Since I was a kid I loved to draw. I also loved illustrated magazines and encyclopaedias. Images have always fascinated me. But not images toward art, or fine art, but images that helped me to understand things, the world. Images with a meaning, with some information. Images of planes, of mountains, the life underwater and so on. I believe I wanted to understand how things worked.

When did you fall in love with design and how did you get started?

At college I had a teacher who opened my eyes to that thing called Visual Communications. I thought that it could be interesting. When I was deciding what career I would follow there was no design school, so I went into architecture, which in my town the curriculum integrated visual communications (as it was known then) and landscape design alongside all traditional architecture programs. So I went. While at school I understood that the function of the structure to hold a building could be the same to hold a visual message.

In the middle of my time at university I took a year off to study life drawing and to live abroad (NYC, 1979). That was crucial to develop my capacity or ability to look and see, and to learn from my sight. Back in São Paulo I started to mix the structured thoughts with my drawing which became my first and preferential tool for structuring a project. Drawing, and that includes doodling, roughs and all kind visual notes, is my language to design a project.

Are you involved in any mentoring/teaching/workshops and if so how it shapes your practice?

I had recently designed a Graphic Design program for a 2 year specialisation course in São Paulo. My intention in creating this program was to help students to develop the skill to understand the world we live in, which is more than ever a coded visual society. We live in a visual jungle where images are manipulated and their underlying meanings must be understood to those who want to work with visual communication. So, one of the first things we want the students to do is to learn to see! I wanted to make the students pay attention to what is going on in front of their very eyes—and what meanings those images have. Images are very, very powerful and graphic designers must learn what to do with them. Of course images include type, color and all graphic elements such as white/negative space or scale, proportion, etc.

This is what a traditional school can do.

"

Shape yourself in a way where all things can nourish your repertoire. Being an interesting person will make you a good designer if you learn how to express yourself, learn how to learn.

"

Whats your take on internships? (do you take interns now?)

Other thing is my relation with interns and assistants. I believe the relationship with them at the studio, in the professional life, is much more profitable for them than in a school because I can look at them and demand their attention while I understand what their needs are and how can I help them to improve in their own way. For me it is also very important because I can learn new things from them and recycle what I know. So, for mentoring I prefer to have 1 or 2 assistants at a time, working with me for 3, 5 or more years until they find their own paths and become full professionals.

What advice would you give students starting out?

I would say to myself the same I would to a student starting out. Have all experiences you can. Every situation in life is useful. Pay attention to what interests you. Travel, try different cultures, different foods. Read good books, be curious. Shape yourself in a way where all things can nourish your repertoire. Being an interesting person will make you a good designer if you learn how to express yourself, learn how to learn. Computers and software are important means, and you must learn how to use them but they are no an end in themselves.

What role does digital design play in your studio in 2018, and how to you apply traditional graphic design skills in a digital age?

I believe digital design is getting stronger and its participation on the business will be more and more important. Anyone considering getting into this practice should be aware of it. At the same time printed matter is going to be revalued as premium. So, there is room for both. Personally I want to be in a position to direct talented young designers, to pass what I believe is still useful, and to learn new things.

Website: kikofarkas.com.br

Instagram: @kikofarkas

The
Design
Kids

Subscribe to our weekly newsletter and join our design community of emerging graphic designers around the globe.

The
Design
Kids

Add a job!

Price ($AUD): {{ job.boosted ? job.type.boosted : job.type.base }}

What you get:

  • TDK Job board posting for 3 weeks (website, newsletter)
  • Guaranteed instagram post (177,457 followers), facebook post (15,587 followers) and tweet (10,290 followers)

Please note:

  • The image we’ll use on Instagram will be curated by us and loosely linked to your company to get the best results for you from our audience. Sit back and relax, we’ve got this!
  • Internships are free to post, but please be respectful! This is is not a free design service. Our student and graduate following is of the highest quality and we want to honour their talent. Please respect the students and other commitments they might have time/money wise when submitting your ad. Thanks!
  • We love jobs! And so does our audience. Because our following is mostly students and graduates, the best jobs to advertise are for junior and mid weight roles. Specially graphic design, digital design, typography and illustration. Please note these are paid full time or part time roles, so if you have a one off project to advertise, put it under our Freelance jobs dropdown instead. Thanks!
  • (Please note the image we’ll use on Instagram will be of our choice and no necessarily from your company, but will be loosely linked to your ad, it will be the highest of standards and one which you will get the best results from our audiences with. Trust us, we’ve got this!)
  • Welcome to our new section for freelance one-off jobs! To keep things simple, we want to connect you with the talent by advertising what you need, and encouraging people to email you directly with an example of their work. You can choose who to work with from all the submissions you receive. Everything is done online, and you can expect a designer to be dealing with you remotely. The good news is you won’t be limited to talent locally - this is advertised in each of our cities, meaning you will get a much higher standard of work to choose from. Picking a budget is very hard - we do not encourage work for a fiver like some websites, because you will end up with something worth a fiver!

    Our community is full of the best emerging talent, and a average price should be around half of that of a professional. Our community is full of the best talent, and a average price should be around $65 p/h.
  • (Please note the image we’ll use on Instagram will be of our choice and no necessarily from your company, but will be loosely linked to your ad, it will be the highest of standards and one which you will get the best results from our audiences with. Trust us, we’ve got this!)

  • {{ invalidInput() }}

    Successfully submitted job!

    Your job listing will appear on the site after it has been approved by our team.