Featured Graphic designer

Ayla Geldhof

February 2019

We love how playful Ayla Geldhof is with color and motion across different mediums, so, we reached out to chat with her about her work and experimentations with Cinema4D. We hear about her first job after graduation — a chocolate factory (yummm!), plus we discuss feeling insecure about your place in the industry.

Where did you study and what were some of your first jobs?

I studied at Sint Lucas Antwerp where I got my bachelor’s degree in visual arts and my masters degree in graphic design. They really shaped my approach and vision towards critical thinking, context and reflection.

My first job after graduating was in a chocolate factory. Not the WillyWonka kind unfortunately. [haha] I felt really insecure about my place in the creative field and really needing the money was a good excuse for a few months to figure out what I wanted and what my next goal would be.

Give us the elevator pitch on what you do.

I’m a graphic designer with a focus on conceptual thinking that hopefully has a positive impact on culture and society. I am very studious and this makes me always want to use new design techniques in my personal projects. I try to mix both design and art practices to cross borders and to come up with a playful and experimental approach. Apart from that, I am working on my screenprints and vectorial drawings for my upcoming exhibitions. Which is really exciting because it’s really challenging.

Whats the best piece of advice you’ve ever received?

I received a couple that really brought me to the point of where I am now:

  • Follow your gut feeling

  • Stay stubborn but reasonable

  • Be patient

  • Dare asking for help

"

Work hard but enjoy the work you make

"

Whats on the cards professionally and personally in the next 12 months?

I want to focus on my motion design and 3D skills. I always wanted to work with Cinema4D but never had the time to really commit to it. Until a few months ago I installed a trial and just began watching tutorials. Finding out the basics and trying out new things. I really enjoy doing this and I am looking forward to really improving my skills.

What advice would you give students graduating in 2019?

Be honest and be nice. Work hard but enjoy the work you make. Support your friends, have a laugh, ride a bike, pet a dog. Just don’t be too harsh on yourself.

2019 for you in a sentence.

live love laugh [haha] But for real - I am really looking forward to the next 10 months!

Website: aylageldhof.com

Instagram: @aylaluca1

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